Google Search and Performance Max campaigns built against your own conversion data, structured around what your buyers actually type. AED 2,500 a month, creatives at AED 499 a month, ad spend paid directly to Google.
Search term mapping separates branded, category and competitor intent before a campaign goes live, so spend goes against the queries a UAE buyer types when they are ready to act, not against broad terms that only inflate impressions.
02 · How does it help you beat your competitors?
A place in the result even when a competitor bids on your own brand
Campaign structure covers branded, category and competitor searches as separate lines, so a competitor bidding to appear above your own brand name in search results is a scenario the account is built to answer, not one left to chance.
03 · How does it serve your company goals?
Search or Performance Max, chosen against your account's own data
We start with Search when an account has little conversion history, since it gives direct control over which queries trigger an ad, then layer in Performance Max once there is enough conversion data for Google's automation to optimise against, matching the format to where the account actually is.
04 · How does it make your business more efficient?
One monthly fee instead of separately paying an analyst for reporting
Account audit, campaign build, bid and budget optimisation and a monthly report read from your own ad account run under one management fee, so tracking, structure and reporting are not three separate line items with three separate people to chase.
How it works
1
Account audit
Typically 1 week
Existing account history, if any, reviewed for wasted spend and structural issues.
2
Keyword and search term mapping
1 week
Search terms mapped to buyer intent, separating branded, category and competitor traffic.
3
Campaign structure
2 to 3 days
Search and Performance Max campaigns structured around mapped intent, not one catch-all campaign.
4
Launch
Launch day
Campaigns go live with conversion tracking wired to your CRM or sheet.
5
Optimization
Ongoing
Bids and budget reallocated toward the search terms and campaigns converting at the lowest cost.
What's included
Account audit for existing accounts
Search term and intent mapping
Search and Performance Max campaign structure
Conversion tracking wired to your CRM or sheet
Ongoing bid and budget optimisation
Monthly report read from your own ad account
Then answer every lead.
A lead this service produces is only worth what happens after it arrives. MAJ Leads puts your team on it first, then hands the ones they cannot reach in time to an AI voice agent.
How much should we budget for Google Ads, and is ad spend included?
Management is AED 2,500 a month, and ad spend is separate: what Google actually charges for clicks and impressions is paid by you directly to Google through your own ad account, never marked up or held by us. Before recommending a spend target, we run an account audit for anything with history, or a search-term mapping exercise for a fresh account, to separate branded, category and competitor intent, since those three carry very different costs and conversion rates. A category with strong existing organic visibility and an SEO retainer running alongside it often needs a smaller paid spend target than a category starting from zero, because search and paid can share the load. We set a spend target against your own conversion data once it exists, and against category benchmarks before that, and that target is what you separately fund in your own Google Ads account, on top of the management fee.
What's included in Google Ads management, and what does the creatives add-on cover?
The AED 2,500 monthly fee starts with an account audit if you already run ads, or search-term mapping against buyer intent if you do not, so campaigns are structured around branded, category and competitor searches rather than one catch-all campaign competing with itself. We build Search and Performance Max campaigns depending on which format suits your funnel, wire conversion tracking back to your CRM or sheet so every lead is attributable, then optimise bids and budget toward whichever campaign and search term is converting at the lowest cost, with a monthly report read from your own ad account. Graphic design for the image and asset groups Performance Max and display placements need is a separate AED 499 a month add-on, since a pure Search account built on text ads often needs no new creative at all. Without that add-on, campaigns run on assets you supply.
Search or Performance Max, which is right for us?
It depends on how much conversion data your account already has and how well-defined your buyer intent is. Search campaigns give more direct control over which queries trigger your ads, which suits a business with clear, well-understood search terms and a smaller number of high-value conversions to track. Performance Max leans on Google's own automation across more inventory, which tends to work better once an account has enough conversion history for the algorithm to optimise against, and less well for a brand-new account with nothing to learn from yet. In practice we often recommend starting with Search to build clean conversion data, then layering in Performance Max once that data exists. We make that call during account audit and search-term mapping, against your actual account state, not as a default recommendation applied to every client.